Ethos Fire is a locally owned San Diego fire-equipment company led by retired and active Fire Captains with experience as fire-academy instructors and leaders in a major metropolitan fire department. With more than 35 years of combined fire-service experience, we support firefighters, first responders, departments, academies, municipal agencies, and government buyers with dependable PPE, tools, rentals, and responsive procurement assistance.

We are firefighters helping fellow firefighters and preparing the next generation for the demands of the job. Our goal is to combine hands-on field knowledge, trusted manufacturer relationships, attention to detail, and personal service so every customer receives equipment and support suited to their operational or training needs. Safety, professionalism, and customer care guide every recommendation.